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Establishing a niche is important because it helps you attract readers who have a common interest around a topic. By going too broad, you’ll spread yourself thin, making it harder to gain meaningful traction.

The niche you choose will come down to a balancing act between three things:

    • Passion or personal interest

    • Reach

    • Profit potential

Passion or personal interest:

Choosing a niche that you have at least some interest in is important because it can significantly impact your motivation and long-term commitment to your blog. If you’re uninterested in the topics you write about, it will show in your blog content.

Reach:

Choosing a broad niche (recipes) will expand your potential reach. But you’ll be competing against the behemoths of the Internet.

If you pick a niche that’s too narrow (Indian tomato chicken), it’ll be easier to stand out in your niche because there’s less competition. But you’ll severely limit your blog’s reach potential.

It’s best to choose something in between (bbq chicken recipes) where there’s potential to expand laterally (bbq beef recipes).

Profit potential:

If you hope to make money blogging, you’ll want to choose a niche where there’s some level of commerciality. You can get a rough idea by Googling key phrases related to your niche.

If there are ads, it’s a telltale sign that the topic has commerciality – why else would people be paying Google to appear for those queries?

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